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ALMS
Artisan Linkage & Market System
Indian traditional handicrafts, brass diyas, and handpainted artisan plates
Ministry of Social Justice & Empowerment • Govt. of India

The Virtual Business Manager
for India's Artisans.

Bridging indigenous craftsmanship and digital commerce without technical barriers. One photo + one native voice note turns raw craft into an e-commerce-ready catalogue, defensible price breakdown, and direct B2B market connection.

AI Image Studio

Background Extraction

Voice Cataloger

12+ Native Dialects

Dynamic Pricing

Fair Price Floor

3.5 Mins

Catalogue Creation

12+ Dialects

Voice AI Translation

Fair Price Floor

Wage Protection

ONDC Ready

Standardized Payload

Why ALMS?

“The Virtual Business Manager for India's Artisans”

Traditional e-commerce seller portals require high digital literacy, studio photography, and English copywriting — creating an insurmountable barrier for rural craftspeople.

ALMS automates the entire onboarding and cataloguing lifecycle. With just one smartphone photo and a 30-second native voice note, artisans create compliant, price-protected listings ready for ONDC and global B2B buyers.

MoSJE Mission

“From Middlemen Exploitation to Sovereign Digital Wealth”

Affiliated with the Ministry of Social Justice & Empowerment (MoSJE), ALMS integrates verifiable beneficiary authentication with automated price floor protection so artisans never make distress sales.

Government administrators access real-time cluster telemetry, tracking cataloging time reduction (120 mins down to 3.5 mins), direct household income, and regional livelihood indices across 48+ craft clusters.

Indian heritage folk art tapestry border
Indian heritage folk art tapestry border
ALMS Virtual Business Manager Core Architecture

Our Digital Offerings

ALMS connects marginalized rural artisans with domestic consumers and global institutional buyers. By eliminating technical and literacy barriers through voice AI, image normalization, and automated ONDC payloads, we transform traditional craft into scalable digital commerce.

AI Image Studio & Lighting Correction
Zero-Hardware Studio

AI Image Studio & Lighting Correction

Extracts products from messy rural mud floors and tin sheds into high-resolution white studio backgrounds with uniform lighting.

Multilingual Voice Auto-Cataloger
12+ Native Dialects

Multilingual Voice Auto-Cataloger

Artisans speak in 12+ native Indian dialects. Real-time translation automatically drafts structured English and Hindi product listings.

Anti-Exploitation Price Engine
Fair Wage Protection

Anti-Exploitation Price Engine

Calculates raw materials, labour hours, and regional wage indices to establish a defensible price floor protecting artisan margins.

B2B RFQ Matching & Capacity Splitting
Corporate & Bulk Linkage

B2B RFQ Matching & Capacity Splitting

Intelligently splits large corporate orders across verified artisan clusters, ensuring volume fulfillment without overburdening creators.

Interactive Demonstration

Experience the Virtual Business Manager

Test how raw rural photos and native voice recordings are instantly transformed into commercial-grade listings with sustainable price protection.

Feature #1

AI Image Studio & Background Cleaner

Rural artisans photograph products on muddy floors or cluttered workshops. Our computer vision pipeline automatically isolates the subject, corrects uneven lighting, and generates professional white/studio e-commerce backgrounds.

Automatic clutter & background removal
Shadow balance & natural lighting correction
Standardized e-commerce 1:1 & 4:3 high-res framing
Showing: AI-Enhanced Studio Shot
Bastar Handwoven Bamboo Storage Basket
AI Studio Cleaned (Marketplace Ready)
AI Enhanced • 0.8s

Live AI Craft & Market Valuation Studio

Upload your own custom smartphone photo, extract GI metadata, and compute defensible B2C/B2B fair-wage price floors.

🧠 Open Full AI Studio & Upload Craft
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Master Artisan Cluster Spotlight

DIARIES OF INDIA

Timeless tales of folk artistry bound in sustainable, tree-free organic cotton rag paper crafted by verified Odisha & Bihar artisan collectives.

Diaries of India - Pattachitra painting on handmade paper with jute tie and artisan story card
Pattachitra Cluster • GI Certified
Sustainable Artisanal Stationery

Handcrafted with Heart & Verified Heritage

Each diary is individually hand-painted by women artisans in the Raghurajpur Craft Cluster. Pages are made from 100% upcycled cotton textile scraps — entirely tree-free, chemical-free, and digitally cataloged via the ALMS AI Studio.

100% Tree-Free Cotton Rag Paper

Upcycled cotton fabric fibers with hand-deckled organic edges

GI Certified Folk Painting Cover

Pattachitra & Madhubani art painted with natural mineral dyes

B2B & Corporate Customization

Available with embossed company logo & custom story insert for events

Sustainable Corporate & Institutional Gifting

Ethical Corporate Gifting
With an Authentic Tribal Soul.

Replace mass-produced plastic merchandise with bespoke handcrafted tribal art. Every gift box is customizable with your corporate logo and includes a verified maker story card.

Request Custom Corporate Hamper Quote
Handmade Ethnic Diaries & Stationery
Sustainable Stationery
View Bulk Spec

Handmade Ethnic Diaries & Stationery

Crafted from tree-free cotton rag paper, bound with block-printed fabric and jute threads. Perfect for eco-conscious conferences.

Bulk Range

₹350 – ₹650

MOQ

50 units

Dokra Lost-Wax Brass Artifacts
Bastar Tribal Metalwork
View Bulk Spec

Dokra Lost-Wax Brass Artifacts

Ancient 4,000-year-old non-ferrous tribal bell metal casting. Handcrafted mementos, pen holders, and ceremonial tribal figurines.

Bulk Range

₹850 – ₹2,400

MOQ

25 units

Sabai Grass & Natural Fiber Planters
Eco-Friendly Basketry
View Bulk Spec

Sabai Grass & Natural Fiber Planters

Braided by women artisans using natural river reeds, wild golden grass, and bamboo. Sturdy, biodegradable, and washable.

Bulk Range

₹450 – ₹950

MOQ

50 units

Handpainted Tribal Wall Plates & Decor
Folk Wall Decor
View Bulk Spec

Handpainted Tribal Wall Plates & Decor

Ceramic & wooden wall art featuring authentic Warli, Gond, and Madhubani folk stories created with natural mineral pigments.

Bulk Range

₹750 – ₹1,800

MOQ

20 units

Custom Logo & Brand Story

Engrave your logo, custom packaging, and personalized greeting notes.

100% Eco-Friendly & Plastic Free

Recycled craft boxes, handmade paper ribbons, and zero single-use plastics.

Direct Cluster Livelihood Impact

Includes artisan certificate authenticating heritage and community benefit.

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Virtual Business Manager Architecture

Zero-Literacy AI Pipeline:
One Photo. One Voice Note.

ALMS replaces complex e-commerce seller dashboards with an intuitive voice-first mobile pipeline. We solve the exact operational bottlenecks holding back rural micro-producers by converting raw smartphone captures and native voice notes into standardized catalogs in seconds.

Raw unedited artisan smartphone photo
Raw Smartphone Photo
AI-enhanced studio listing
AI Studio Ready
Direct Output to ONDC & B2B BuyersLatency: ~1.2s
Real B2B Procurement Case

Hotel Chain Bulk RFQ: 2,000 Baskets

AI Match Engine: 97% Fit

Deterministic Match Score:

0.30×Craft + 0.20×Capacity + 0.15×Price + 0.15×Delivery + 0.10×Fulfilment + 0.10×Reliability

Intelligent Capacity Splitting:

Bastar Bamboo Weavers Guild (Cluster A)

Allocated: 800 units • Delivery: 25 Days • Reliability: 94%

₹760 / unit

Kondagaon Cane Collective (Cluster B)

Allocated: 1,200 units • Delivery: 35 Days • Reliability: 96%

₹790 / unit
Combined Target Met: 2,000 / 2,000 UnitsTotal Value: ₹15,56,000
Intelligent B2B Linkage

Solving Bulk Demand
Without Overburdening Artisans.

Individual rural artisans cannot fulfill a 5,000-unit corporate order alone. ALMS extracts structured requirements from natural-language B2B RFQs and transparently distributes volume across verified artisan clusters.

  • Algorithmic match scoring based on craft type, capacity, and lead-time
  • Multi-cluster capacity splitting to fulfill large corporate and export orders
  • Automated anti-exploitation price floor checks protecting rural margins
  • Milestone-based PO tracking and transparent delivery reconciliation
Explainable Quality Assurance

Artisan Reliability Profiles:
Transparent. Explainable. Fair.

Instead of opaque ratings that penalize rural artisans for poor internet connectivity or delayed third-party transport, ALMS provides a transparent Reliability Profile grounded in verified craftsmanship, government beneficiary records, and on-time milestone fulfilment.

Meera Devi • Mithila Craft Cluster

Madhubani Painting • Bihar (GI Certified)

Verified Master

Fulfilment Rate

97.8%

On-Time Dispatch

95.2%

Active Capacity

45 Units/mo

Master Artisan in Workshop with GI Authenticated Handicraft
Govt GI & MoSJE Verified Master Craftsman
Active ID
MoSJE Government Outcomes

Measurable Livelihood Impact

ALMS is designed for policy accountability. MoSJE administrators can track digital adoption, cataloguing time reduction, and direct household income generated across artisan clusters.

Before ALMS (Status Quo)

High Friction
  • Catalogue Creation: ~120 mins requiring third-party computer operators
  • Market Access: Restricted to seasonal fairs (Shilp Samagam, Dilli Haat)
  • B2B Linkage: 0 direct institutional buyer connections; dependent on opaque middlemen
  • Price Realization: Sub-optimal distress sales due to lack of market pricing data

After ALMS (Virtual Business Manager)

Empowered
  • Catalogue Creation: ~3.5 mins via voice & smartphone camera
  • Market Access: 365-day digital visibility on ONDC & B2B procurement networks
  • B2B Linkage: Automatic matching with corporate RFQs & bulk capacity splitting
  • Price Realization: Automated sustainable cost floor protecting artisan daily wages
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Last-Mile Human-in-the-Loop

VLE & CSC Assisted Onboarding:
No Artisan Left Behind.

We recognize that elderly master weavers and rural micro-entrepreneurs may not own smartphones or understand digital apps. ALMS empowers Village Level Entrepreneurs (VLEs) and Common Service Center (CSC) operators to assist artisans on the ground.

Consent-First Workflow

Artisans retain 100% account sovereignty via Aadhaar OTP or voice consent; VLEs cannot alter payouts.

Micro-Incentive Alignment

VLEs receive modest government-mandated service fees for verifying and digitizing master craftspeople.

Full Audit Trail

Every listing creation, price update, and order update is logged immutably with timestamp and operator ID.

Onboarding FlowVerified Ground Network
1

Artisan Visits Local CSC / Village Hub

Brings handmade craft samples & artisan registration card

2

VLE Snaps Photos & Records Voice Note

ALMS AI processes image background, translates voice to English & Hindi

3

Price Breakdown & Artisan Consent

Artisan approves sustainable price floor before instant ONDC listing

Artisan Voices • Ground Stories

The hands behind India's living heritage

Real artisans, real stories. Meet the master makers transforming India's rural craft economy.

Meera Devi — Madhubani Painting artisan from Mithila, BiharGI Certified

Meera Devi

Madhubani Painting

Mithila, Bihar

ALMS helped me sell to buyers in Germany without learning English.
Rajan Sutar — Dhokra Casting artisan from Bastar, ChhattisgarhTop Seller

Rajan Sutar

Dhokra Casting

Bastar, Chhattisgarh

The AI wrote my entire catalog while I was in the workshop.
Fatima Begum — Chikankari Embroidery artisan from Lucknow, UPUNESCO Heritage

Fatima Begum

Chikankari Embroidery

Lucknow, UP

My trust score helped me get bulk orders from three companies.
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Join the movement

Your craft deserves
the world's attention.

Join 12,000+ artisans already empowered on ALMS. Start with just a smartphone photo — no e-commerce knowledge required.

Free to register • Zero listing fees • Powered by Ministry of Social Justice & Empowerment (Govt. of India)

ALMS — Artisan Linkage and Market System